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How To Save Money for Nonprofits With Video Conferencing

Cameron Smith
June 9, 2016

Let’s be honest – there are a lot of differences between a nonprofit and any other kind of organization.

In essence, nonprofits earn to give, which means every dollar made and saved is another dollar that can be spent bettering the community or society at large.

Of course, there’s a lot of work involved with pursuing these aims – and often it can drive up expenses.

One notable difference between nonprofits and other companies is the presence of donors and volunteers.

Nonprofits constantly need to seek donations to fund their progress, and require volunteers to help facilitate these ends.

But connecting with donors and organizing, training, and coordinating with volunteers can be a drain of time and resources for any nonprofit.

As such, a tight and efficient budget is essential to the success of nonprofit organizations. But how can already-lean budgets be trimmed further?

Thankfully, technology has advanced far enough to help offset expenses, and nowhere is this more apparent than with video conferencing.

Trim Down Travel Costs with Video Conferencing

One major expense of every company is travel, but few are as affected by it as nonprofits.

Whether it’s meeting with donors abroad, attending conferences or events, recruiting and training, or meeting with local branches, travel costs can quickly erode a budget.

Non progfits save money cloud video conferencing

Sure, phone calls, emails and texts are all effective communication solutions, and are frequently employed to reduce travel

But, none of these replace the effectivity of a face-to-face interaction.

There’s a subtlety to human communication that just can’t be replicated on a tinny-voiced phone call.

Plus, for more elaborate meetings which require visuals and collaboration, it has traditionally been unavoidable to meet in person to maximize the meetings.

This is precisely what makes cloud video conferencing such a useful tool.

It’s all the convenience of a phone call or email, with all of the communicative depth of an in-person interaction.

For nonprofits, while it has always been important to keep costs down, it has never come at the expense of remote collaboration, requiring travel.

Now it’s possible for nonprofits to “have their cake and eat it too,” by using cloud video conferencing to maximize communication while minimizing travel costs.

Connecting More Effectively With Donors

One driving source of revenue for nonprofits are donors. People whose views align with the goals of the nonprofit might opt to support those aims financially.

For many individuals and companies, supporting a nonprofit comes naturally after a conversation about how the money will benefit the cause.

Of course, actually having those conversations isn’t always easy.

Depending on where the nonprofit is based out of, it may be difficult to sit down one-on-one with donors.

Plus, they may want to follow up with regards to progress made from their donation (or, even more profoundly, wish to contribute again).

But making time for these meetings, or dealing with the travel may be off putting for a potential donor.

Video Conferencing With Donors

Basic video communication like Skype or Google Hangouts could be used, but unfortunately these services are often low-quality and prone to disruptions, which might put off donors.

Cloud video conferencing is the logical solution, making connecting face-to-face with donors more convenient than ever before.

Plus, because the quality is  far superior to other video communication like Skype, potential donors will be greeted by a polished and refined experience which influence their contribution.

The important thing to consider with video conferencing is that it not only makes connecting with donors easier, it makes the experience better.

So how does this help with a nonprofit’s budget?

By connecting with more donors and providing them a better experience, nonprofits will find they are able to tap into heretofore inaccessible resources, and establish long-term relationships with current donors.

More money brought it, more money retained, and more money to further the cause.

Coordinating and Training Volunteers

One major pillar of many nonprofits is a network of volunteers.

Often, however, this network can be scattered and prone to fluctuation based on season, current endeavors, and other uncontrollable factors.

Many nonprofits have branches in many different parts of the country, further compounding the problem of coordinating incoming volunteers.

Because there is traditionally a high turnover, providing consistent training and management can be challenging.

With video conferencing, remote coordination and training has never been easier.

With the ability to share slideshows, media, and other useful visuals, video conferencing expands and augments the abilities of training.

Plus, because it can be conducted anywhere for large groups, video conferencing is a cost-effective approach to educating volunteers.

No longer will travel costs or paying for multiple trainers to conduct individual classes eat up the budget –  now it can be centralized for far less money.

As an added cost-saving benefit, seminars can be recorded to be used again and made accessible for reference.

This frees up time and resources for the more important focuses of nonprofits.

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Saving money and spending wisely is imperative to the success of nonprofits.

Every dollar that can be applied to further the cause will be – and that means finding creative ways to reduce expenses.

Technology has risen to this challenge in the form of cloud video conferencing. Now, meeting remotely doesn’t mean a lengthy, expensive trip.

It has the added benefits of connecting and collaborating more effectively with donors and volunteers alike, extending the reach on all nonprofits that use it.

It’s clear that for the most bang for your buck on a tight, nonprofit budget, video conferencing is the right solution.